Hello Job! and Hello Style!

Project Background

3 Impressions is a company dedicated to helping people present themselves publicly in many venues, especially in the job hunting market. One of there ambitions is to offer a line of  books aimed at giving their customers the tools and confidence they need to make a first impression, a last impression and a lasting impression on prospective employers.

Project Objectives and Design Strategy

Hello Job! is the first book in the 3 Impressions Hello Book Series. This first cover needed to set precedents for the subsequent books in the series. Therefore, we looked for the thread of commonality that all of the books in the series would share. It was determined that the titles would have to be very positive and communicate an element of entertainment, fun, and lightheartedness while still providing very practical advice. Secondly, the books would have to present as stylish handbooks since style is what author, Alison Craig is all about. Stylishness and fun was achieved with more than a hint of retro mixed with typographic modernity, reinforced with the texture of fine clothing.