Seeing Danger

We love scientists and engineers for at least a couple of reasons. First, they come to us with challenging technical communication needs. Secondly, they often love to see their admittedly esthetically challenged technical documentation transformed into artistic renderings which are far more likely to communicate with their sometimes non-technical audiences.

Such was the case when Dr. Bill McCoy of Phigenics, LLC came to us with a need to show his less scientific audience the zones of potential danger in municipal water systems. Phigenics is in the business of remediating potential and existing threats from waterborne, disease causing pathogens in buildings and other environments where people may be at risk.

Though the illustration concept was not highly complex in this instance, it still had to be more stylistically engaging for use in a non-technical publication than an engineering oriented CAD rendering would have been.

Design Corps is all about effective communication. Sometimes that requires distilling the highly technical down to a level that is more consumer oriented without compromising meaning or accuracy. Of all the visual communication challenges we encounter these are among the most enjoyable, especially when we see our scientist and engineer friends light up as they see their ideas come to life.