Judgement Processors

Image Credentials

Good communication starts with knowing what one wants to say. In marketing that means that design is most effective when the organization has clearly identified its corporate characteristics, strengths, and positioning.

Such was the case with a Midwest collection agency that had long-lasting experience and success which set it apart, and needed to tell others about it. Design Corps was hired to develop a brand identity system for the collections organization and its sister company which went after debtors who had not yet been brought to court. Through our interaction we came up with a plan that would emphasize strength and tenacity (essentials for any collections agency) but also justice of cause, superior skill, and a longevity which was uncommon in this field. Using visual references to heraldic symbols of the Griffin and the Dragon, the logos were made to work together and also to identify the separate character and purposes of each company.

The parent company only went after debtors who had already been told by the court to pay. For this the Griffin was used because the Griffin was seen as having nobility of purpose, superior strength and tenacity, and also having authority.

The other company chased debtors, even those who had left the state. For this the Dragon was more appropriate. In mythology the dragon was seen as being something that you did not want to tangle with, but also as being swift and crafty, able to pursue.

After the logo marks were developed we also created stationery that was intentionally reserved, showing a sparse conservativeness that would reflect both the seriousness and strength of the company in a visual language that would be at home with companies that dealt with money, law or government. We also gave it a look that would harken back to a past era to reflect the companies established history and longevity.

And finally, we created a simple brochure that recounted the major advantages of the company while conveying the same character and strengths begun in the brand identity program and the stationery. To do this we incorporated graphics and styles used in nineteenth century publications.