Faith and Fat Loss

Online or In Person—Help for Body & Soul

Faith & Fat Loss is a revolutionary program based on Ron Williams’s lifetime of professional competition and personal study. It offers a balanced approach to fat loss based on simple strategies you can employ daily to reduce body fat. Faith & Fat Loss is not just a diet, but a permanent lifestyle.

Client Background

Faith & Fat Loss approached a marketing consulting firm with the desire to use Ron Williams’s current platform as a stepping stone to developing a new company. This company would help people develop healthy physical and spiritual habits. The marketing strategy was to utilize book promotion, speaking engagements, seminars, web site and web advertising to create awareness and enthusiasm for the Faith & Fat Loss brand.

Design Strategy

Design Corps was asked to work with the branding and marketing consulting firm to help develop a visual identity and branding strategy for Faith & Fat Loss. This began with the logo and logo style guide. Multiple design styles were presented to help the client identify the proper image that they desired to convey. Phases were included for fine-tuning exact font and color selection.

Once the visual identity for the logo was complete we then moved on for developing the look and feel of the web site. Because the other marketing channels initially were speaking engagements and books, the web site offered the most stable home for the Faith & Fat Loss branding. Emphasis was placed on creating members through audience enthusiasm for the Faith & Fat Loss message.

And, finally, the branding process has been continued through development and design of the Faith & Fat Loss books authored by Ron Williams.

The design style mimics the tone of the company: fresh, positive and hopeful.