Operation Reveille

Branding with a Mission

Combining elements of both military culture and Christian mission is not new. The Salvation Army, for example, was established in the 1800’s. But today it is more unusual. Operation Reveille ministers to and through Christians in the Armed services. As such there audience, and their message, allowed for some creative exploration of combining military and Christian themes in ways that would not offend other cultures.

Operation Reveille believes that militaries of the world have always been at the leading edge of intercultural relations. If professional exposure to some of the neediest parts of the world creates ministry opportunities, then no segment of the American church is more strategically positioned for cross-cultural impact than Christians who are in the U.S. military. Therefore, churches and para-church ministries must equip their military men and women to maximize the potential of their inevitable cross-cultural exposures.

Design Corps was able to help Operation Reveille package there presentation in the best way to further their mission by appealing to their target audience while avoiding offending or alarming those they seek to minister to.