The New International Version is the English Language’s best selling translation. Zondervan is the leading publisher of NIV Bibles, for which sales seem to remain strong throughout all the ups and downs of economic upheavals. Design Corps has been priviledged to provide magazine and online advertidsing for many of Zondervan’s NIV Bible products.
This Bible offered the traditional NIV translation in special two-toned covers. It was aimed at men, women and youth. Magazine advertisements were placed in many Christian publications aimed at general audiences as well as specific audience categories.
Like the Italian Duotone Bibles the European Leather Bibles offered the traditional NIV translation in special covers but with a focus on high-quality materials rather than unique colors. It was aimed primarily at mature men and women. Magazine advertisements were placed in several Christian publications aimed at adults.
“The NIV helps make Bible reading easier, more enjoyable, and more understandable. That’s why it’s the bestselling modern translation and why more pastors recommend the NIV than any other Bible translation.” And this is why Zondervan has such an array of NIV Study Bibles, enough that they decided to produce a handy 20-page overview booklet. The NIV Study Bible Sampler was an effective tool both to educate store employees and their customers. Advantages and distinctives were presented for each of 10 unique Zondervan study Bibles.