Such was the case when Dr. Bill McCoy of Phigenics, LLC came to us with a need to show his less scientific audience the zones of potential danger in municipal water systems. Phigenics is in the business of remediating potential and existing threats from waterborne, disease causing pathogens in buildings and other environments where people may be at risk.

Though the illustration concept was not highly complex in this instance, it still had to be more stylistically engaging for use in a non-technical publication than an engineering oriented CAD rendering would have been.

Design Corps is all about effective communication. Sometimes that requires distilling the highly technical down to a level that is more consumer oriented without compromising meaning or accuracy. Of all the visual communication challenges we encounter these are among the most enjoyable, especially when we see our scientist and engineer friends light up as they see their ideas come to life.

The publishing wing of Willow Creek was committed to producing high quality volumes, knowing that the research would find a wide international audience, especially among the thousands of Willow Creek Association churches. Not surprisingly, the first book in the series, Reveal, made the national press upon its release in 2007. The books have been read by thousands of readers worldwide.

In order to reach their quality objectives they put a high priority on the quality of the interior illustrations. Why? Because the books were basically a presentation and analysis of huge amounts of collected data. It had to be easily consumed by an audience that is mostly non-technical. So the challenge was to distill potentially confusing data analysis concepts and render engaging, understandable, and even entertaining visuals that could be rapidly digested by the reader.

Design Corps was selected to produce the 30+ illustrations in the first volume. The success of our work insured that Willow Creek returned to us for the subsequent 2 volumes released in 2008 and 2009. The total number of graphics produced is in the area of 100.

If you would like to learn more about the books and the research, we encourage you to visit RevealNow.com.