Design Corps : COMMUNICATOR : Fall 2008

If you wish to receive Design Corps Communicator please click here to subscribe to our email list.

Sidebar MAKING IT PERSONAL:
Structuring your marketing message for your audience

All of us in business spend a lot of time analyzing. Whether it is determining budgets, tracking market trends, or reviewing earnings and expenses—analysis is a fundamental part of business.
Quote But there is another less regarded aspect of human reason that becomes equally important when we turn to marketing our business. It is called synthesis, and it is the exact opposite process from analysis. Instead of breaking down the complex into individual parts so we can examine them, synthesis combines assorted parts into a new integral whole. Synthesis gives meaning to data.

This process is used whenever we communicate — reinterpreting the complex through simple representation. Like a map represents a city by excluding unnecessary information, so good communication is more effective when one knows what to say and what to leave out. The ability to summarize the complex often takes a creative approach.
Read the full article.

Good identity starts with strong
self-awareness

Good communication starts with knowing what one wants to say. In marketing that means that design is most effective when the organization has clearly identified its corporate characteristics, strengths, and positioning. Such was the case with a midwest collection agency that had long-lasting experience and success which set it apart, and needed to tell others about it.
Find out how Design Corps helped.

Sample Image

Design Corps Communicator Footer Graphic

Design Corps, 28 South Water Street, Suite 307, Batavia, IL 60510 — Ph 630.761.9650 — info@designcorps.us
If you no longer wish to receive Design Corps Communicator please click here.

Design Corps is a design firm which has been in business since 1996, and is based in the Chicago area with an office also in Colorado Springs. At the heart of Design Corps is an appreciation for design as an intentional process of communication. Although intuition, creativity, and aesthetics play a vital role in design, it should not be subjective. Instead, creativity should be part of a final stage guided by a proper understanding of the values, strategy, audience, and message of an organization. This is true whether developing a corporate branding system or designing a book cover, brochure, or advertisement.

You have received this email because you expressed interest in receiving e-mail updates from Design Corps. Thanks for your subscription! If you no longer wish to receive these emails, please e-mail dan@designcorps.us and type "Unsubscribe" in the subject line or simply click on the following link: Unsubscribe .