Work can be very satisfying. It can give us the pleasure and satisfaction of accomplishment. But every once in a while we run into a brick wall, some problem where all our efforts seem to be simply "spinning our wheels", wasting time on fruitless efforts. These are times when we face problems that require more than motivation, they require inspiration.
    Problems can be divided into two types, according to David Perkins in his book Archimedes’ Bathtub, The Art and Logic of Breakthrough Thinking. There are reasonable problems which merely require time to reason them out, and insight problems—those requiring a new insight or different way of thinking. For insight problems, many times the increased efforts of the problem solver only digs the hole deeper. What is required is a new key, or insight, into the problem.
    We have all had those “eureka” moments when suddenly a solution becomes clear. As graphic designers, we at Design Corps are daily aware of how creativity helps in all forms of problem solving, not just in design. Right solutions to insight problems are obvious only after they are discovered, but are obscured before because they require viewing the problem in a different way. The inspiration for these breakthroughs are not beyond any of us, but they do require new habits of thinking creatively. Read the rest of the article and find tips that can help anyone to increase their chances in finding more of the inspiration they need in solving tough problems.
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“Do you DO websites?” The question is a relatively new one asked of designers these days. But, it’s a much different question than the traditional questions that have been asked. “Do you DO catalogs?” “Do you DO books?” “Do you DO brochures?” Experienced inquirers know that when a designer answers the old questions in the affirmative it does not mean they print or produce the catalog, book, or brochure. No. We design the item and hand off the design to a printer for production. But to whom does a designer deliver a web design for website production?
    Get the answer in this article written to help you better understand the process of designing, producing, and deploying websites.
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Design and communication is nothing if it isn’t a means of contributing, even in the smallest way, to the well being of people and the world. Find out how you can join us in changing the lives of orphans in Russia and Eastern Europe where in-country adoption is practically non-existent and orphanages are the worst and only alternative.
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Copyright © 2007 Design Corps. All rights reserved.

Design Corps is a small design firm which has been in business for over a decade, and is based in the Chicago area with an office also in Colorado Springs. At the heart of Design Corps is an appreciation for design as an intentional process of communication. Although intuition, creativity, and aesthetics play a vital role in design, it should not be subjective. Instead, creativity should be part of a final stage guided by a proper understanding of the values, strategy, audience, and message of an organization. This is true whether developing a corporate branding system or designing a book cover, brochure, or advertisement.

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