Design Corps Brand Position Report

The Brand Position Report provides an accurate picture of the determining factors of a company’s brand position. These are based on the three dimensions that determine branding: the target audience’s needs, the company’s benefits (its strengths and attributes), and the marketplace environment’s competition. The matrix of these three dimensions define real and important parameters for a company’s branding efforts not only for the development of its corporate identity but also as a guide for its business decisions.

The Brand Position Survey is the first step of the Brand Position Report and simply seeks to gather the pertinent information and ask the right questions to help both your company and Design Corps determine the correct communication objectives for your brand. The survey and report do not take the place of a business or marketing plan. But they do help in the development of branding and marketing tools and as a guide for objective parameters to all the pieces designed by Design Corps.